Nike Proper Plan

 Essay regarding Nike Strategic Plan

Definition of the challenge

How can Nike continue to enhance their sales and profitability, not only here in the U. S i9000. but all over the world? Nike must also improve their open public image as well as their customer satisfaction to continue to become competitive inside the apparel market.

Possible Action Alternatives

1) Continue growth into global markets where competitors had been successful. You will discover huge chances for Nike to develop across multiple dimensions with regards to international expansion. Nike should take advantage of promoting its brand overseas, you start with the starting of several stores in the European industry.

Advantages

• Expansion in foreign markets means that product sales will be toward people who have not previously acquired access to this very " American” manufacturer or perhaps some individuals who may not even know about Nike. • Simply by replicating the successful model Nike has already established here in the U. T. in The european countries, the company will be able to significantly increase sales and profit perimeter.

Disadvantages

• The company might not be immediately powerful in intercontinental markets wherever competitor brands may already be well-established. • Expansion is a costly endeavor, especially when doing this internationally. Since many people can be unfamiliar with Nike, a great deal more funds will have to be invested in marketing.

2) Develop customer loyalty by focusing on increasing customer service. The success of Nike could be improved in several regards by just improving the customer's searching experience, whether they are shopping in-store or online. Advancements in customer service/assistance might significantly boost brand dedication, therefore customer care policies needs to be developed and implemented company-wide.

Advantages

• Providing a enjoyable shopping knowledge to customers improves " word of mouth” advertising, thereby lowering the costs to market Nike products. • Client loyalty to the Nike brand is increased when the shopper feels...

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